Our Process and Approach To Content Creation
5 step proven process
We have created and developed a process that has been proven to lead to engaging and captivating videos. We call this our 5-Step Proven Process. Following this process allows us to make great work, on-time and within budget with everyone in full alignment on the execution of the final output. We have applied this process to small work and big-budget commercials. It just works.
Live-Action Production is the most expensive part of making videos and that is why it’s critical to use this time to the best of our abilities with great upfront preparation. That is why we developed a process called Strategic Capture. During the listening phase, we ask all the right questions so we can be as effective as possible, we like to know the full picture of what your goals are. This allows us to build efficiencies into our production day so we can capture more footage that supports the main video. This maximizes value and output giving you more bang for your buck.
Hero Content Model
The Hero Content Model breaks your videos down into two buckets: Hero Content and Micro-Content. Hero Content is a longer form video and usually plays on Youtube, Facebook or a company website. This longer form content can be broken down into 4-6 smaller pieces of Micro-Content. This gets formatted and edited specifically to each platform’s specifications, which is key for achieving maximum engagement with your audience.
This approach is also very cost effective since additional shooting isn’t required. By planning for this content model beforehand, we are able to successfully implement it with ease.