The Hero Content Model breaks your videos down into two buckets: Hero Content and Micro-Content. Hero Content is a longer form video and usually plays on Youtube, Facebook or a company website. This longer form content can be broken down into 4-6 smaller pieces of Micro-Content. This gets formatted and edited specifically to each platform’s specifications, which is key for achieving maximum engagement with your audience.
This approach is also very cost effective since additional shooting isn’t required. By planning for this content model beforehand, we are able to successfully implement it with ease.