When our friends at The Free TV Project reached out asking for our video production services and creative team to help out on the next iteration of the TV and online campaigns we were so excited. We collaborated with their creative team and our friends at Ample to develop some wonderful scripts over several workshops. The ask was to make several 30-second spots focused around fun scenes that communicated the idea of getting free TV with an antenna. The spots shared the same structure but with each one focusing on different programming you can watch — did we mention it was FREE!